BCN Sports Group
OUR STORY
Built from the inside of the game. Driven by a vision bigger than any single season.
How It Started
BORN FROM THE ARENA FLOOR
BCN Sports Group was formally launched in 2026 by Brandon Negron — a two-time NAL Coach of the Year and National Conference champion who spent years building winning programs from the inside before creating an organization of his own.
Long before BCN Sports Group existed on paper, Negron was acquiring partial ownership interests in arena football franchises, learning the business of sports ownership while simultaneously mastering the craft of coaching. Those years of dual investment — in the game and in the business — laid the foundation for everything BCN is today.
The Pensacola Surge is BCN's flagship franchise, set to take the field on the Gulf Coast in 2028. The Coaching Academy opened its first public enrollment cohort in 2026. The mission is the same it has always been: build championship organizations the right way.
Our Mission
"TO BUILD CHAMPIONSHIP ATHLETIC ORGANIZATIONS THAT DEVELOP GREAT ATHLETES, EDUCATE GREAT COACHES, AND CREATE LASTING VALUE FOR THE COMMUNITIES AND PARTNERS WHO BELIEVE IN US."
BCN Sports Group — Mission Statement
What We Stand For
CORE VALUES
Win the Right Way
Championships matter — but not at the expense of integrity. Every decision at BCN is made with the long game in mind: athlete welfare, community trust, and organizational credibility.
People Over Programs
We invest in the humans inside our organizations first. Coaches, athletes, and staff are developed as whole people — not just performers. When people thrive, programs follow.
Relentless Standards
Mediocrity has no home at BCN. From the weight room to the boardroom, we hold every corner of our organization to the same standard: be excellent, be consistent, be accountable.
Community as Foundation
Our teams are anchors in their markets. We show up year-round — not just on game days — because we believe sports organizations have a responsibility to the communities that support them.
The Journey
BCN BY THE YEARS
B. Negron acquires partial ownership interest in his first arena football franchise, beginning the foundation that would become BCN Sports Group.
Ownership stake expanded to a second franchise. Coaching Academy curriculum developed and piloted with select coaches.
B. Negron named NAL Assistant Coach of the Year. Partial ownership interests consolidated and organizational structure formalized.
B. Negron named NAL Head Coach of the Year. Plans to formally launch BCN Sports Group as a multi-franchise organization accelerated.
B. Negron leads the Omaha Beef to the National Conference title. BCN Sports Group officially incorporated ahead of 2026 launch.
BCN Sports Group formally launched. Pensacola Surge arena football franchise announced. Coaching Academy opens first public enrollment cohort.
The People Behind BCN
LEADERSHIP
Brandon Negron — Founder & Chief Executive Officer
A two-time NAL Coach of the Year and National Conference champion, B. Negron founded BCN Sports Group with a singular vision: build the kind of organization he wished had existed when he was coaching. His leadership philosophy centers on accountability, athlete development, and doing things the right way — every time.
Lacee Burzlaff — Vice President & CCO
Lacee Burzlaff serves as Vice President & CCO of BCN Sports Group, overseeing communications and organizational initiatives.
Genelle Mercer — Executive Assistant
Genelle Mercer serves as Executive Assistant to Brandon Negron, supporting BCN Sports Group's operations, partnerships, and communications.
Get Involved
BE PART OF WHAT WE'RE BUILDING
Whether you're a corporation looking to partner, a coach looking to grow, or a fan looking to follow — there's a place for you inside the BCN family.